Online public relations refers to traditional public relations extended online. In this case, online defines media such as the Internet, web, and commercial online services like America Online, Yahoo, and others. Internet, Web, and online services are powerful media, reaching customers both one-to-one interactively and broadly. This enhances relationships with individual customers and other key influences that directly affect business survival and success.
Online PR can be looked at as a component of Search Engine Optimization (SEO), which is all about building visibility by ranking in search engines. It is not about spending loads of money to place ads in Google; rather it’s all about creating keyword-rich content and getting that content to be found and ranked by Google. Online PR, when performed correctly, will help you gain visibility for the topics you cover.
